Proud to support Trussell Winter Collection
Every year, one of Trussell’s other partners, Tesco, hosts a Winter Food Collection in stores across the UK to encourage customers to donate to food banks
We are delighted to share we have partnered with Motor Fuel Group (MFG), the UK’s largest independent forecourt operator, to create a new ready-to-drink ice coffee brand, Early Bird.
Two varieties – Caffe Latte and Caramel Latte – will launch into around 700 of MFG’s sites from late September via Booker Retail Partners and will also be available to independent retailers via the wholesale distributor.
The brand has a contemporary look and feel and features an iconic dove design on each can against a metallic copper or gold background. The stylish design aims to create maximum impact on shelf whilst communicating quality to consumers.
Rimal Lakhani, senior buyer at MFG: “We’re delighted to be launching Early Bird in partnership with Golden Acre Foods and wholesale distributor Booker. It’s been a real collaboration with Golden Acre’s expert team, from product development and naming to overall brand development. It’s an exciting addition to our food to go portfolio and its quality/value proposition will no doubt be a huge hit with our customers, particularly those who are new to the category.”
The two varieties of Early Bird 250ml cans are competitively priced for the category, with an RSP of £1.49.
Follow us on Instagram @earlybird_coffeeuk
Every year, one of Trussell’s other partners, Tesco, hosts a Winter Food Collection in stores across the UK to encourage customers to donate to food banks
Last week we took The Hungry Boar on the road for the Lunch! trade show, a leading event for food-to-go and convenience, attracting buyers and key
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