New Launch – Early Bird Iced Coffee

We are delighted to share we have partnered with Motor Fuel Group (MFG), the UK’s largest independent forecourt operator, to create a new ready-to-drink ice coffee brand, Early Bird.

Two varieties – Caffe Latte and Caramel Latte – will launch into around 700 of MFG’s sites from late September via Booker Retail Partners and will also be available to independent retailers via the wholesale distributor.

The brand has a contemporary look and feel and features an iconic dove design on each can against a metallic copper or gold background.  The stylish design aims to create maximum impact on shelf whilst communicating quality to consumers.

Rimal Lakhani, senior buyer at MFG: “We’re delighted to be launching Early Bird in partnership with Golden Acre Foods and wholesale distributor Booker. It’s been a real collaboration with Golden Acre’s expert team, from product development and naming to overall brand development. It’s an exciting addition to our food to go portfolio and its quality/value proposition will no doubt be a huge hit with our customers, particularly those who are new to the category.”

The two varieties of Early Bird 250ml cans are competitively priced for the category, with an RSP of £1.49.

Follow us on Instagram @earlybird_coffeeuk